Jelfri Torres NYC
ABOUT · THE OPERATOR FILED 04.22.2026 · NEW YORK, NY
Meet the guy on the page

A W-2 dad, a climb in progress, and the receipts to prove it.

I'm not a millionaire, not retired at 30, not in a rented Ferrari. I'm a few steps ahead of you on the same path, and I'm keeping a public journal of the climb.

Jelfri Torres, founder of Mayimbes
Jelfri TorresFounder of Mayimbes · New York City
ID · CARD

Who I am, plainly.

NameJelfri Torres
LocationNew York, NY
Day jobW-2 · $50K / yr
Side · ecommerce sales$22K / yr
Side · resale$5K / yr
Side · digital marketing$12K / yr
FamilyHusband, dad
StatusClimbing

Numbers are real, not pitch-deck math. Read the earnings disclaimer.

01 · THE TURNING POINT

The day I got fired, I stopped waiting.

I got fired. One conversation, and the paycheck I had built my whole life around was gone. That is when it hit me: one employer, one signature, and everything could fall over.

So I went all in on working for myself. I tried everything: dropshipping, food delivery, Uber, digital marketing, freelancing. Some weeks the side gigs brought in thousands of dollars. More than the money, I got something I never had before: the confidence that I could earn without waiting on someone else to hand me a check.

It also taught me a hard truth. Most of that was renting my time. Delivery and driving paid, but the moment I stopped, so did the money. So when I went back to a W-2 job, I kept building, this time toward income I own.

I started small. Product research became ecommerce listings. A corner of our apartment in New York became the packing station. My lunch breaks became study time. It was not glamorous or fast, but it worked.

"Getting fired showed me I could earn on my own. Now I keep the job and build a second engine that keeps running."

Today the second engine does about $39K a year from ecommerce, resale, and digital marketing. It's not retire-in-Bali money. It's "we can breathe now" money. It's the difference between renting my life and starting to own it.

Earner to Owner is the system I wish someone had handed me the day I got fired. I'm writing it down as I live it.

02 · THE CLIMB, TIMELINED

Honest receipts.

2018 · First eBay listing · kitchen table+$800 / yr
2020 · Start W-2 career, NYC$42K
2021 · First son born$48K
2022 · Ecommerce sales systemgrowing
2023 · eBay resale ramp · 5-year mark+$5K / yr
2024 · Second son bornfamily of four
2025 · Household total$85–95K
2026 · Baby born · still climbing$50K W-2
Today · Earner to Owner, documenting in publicyou are here
03 · OPERATING PRINCIPLES

Four rules I live by.

RULE 01

Protect the paycheck.

The W-2 is the runway. I learned that the hard way when I got fired. Don't torch the runway to build the plane. Build on nights and weekends until the numbers say otherwise.

RULE 02

Own, don't rent.

A side hustle trades one boss for another. Ownership income generates whether you worked that day or not. Always bias toward the second one.

RULE 03

Show your math.

If I quote a number, I can prove it. If I can't prove it, I don't quote it. Real ranges, real screenshots, real tax forms.

RULE 04

Guide, not guru.

I'm not above you. I'm two steps ahead of you on the same trail, yelling back what I see. When you pass me, you pass me.

Start here

Walk the same 30 days I walked.

The Starter Checklist is the first page of the field journal. It's free. It won't waste your time.

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